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Da Vinci: Integrated Urban Mobility Experience Design 

How do driverless cars change the way we get around and live in busy cities?

This project, a collaborative effort by a two-person team at Didi, spanned three months. Initially, it aimed to envision the vehicle charging experience of 2050. The design was selected, allowing the team to integrate this futuristic concept into the present-day automotive retail experience. 

The automobile industry is evolving from mechanical, isolated vehicles to electric, connected systems, heralding a new era of sustainable and equitable mobility. This shift promises to transform urban life with smart parking solutions, widespread charging infrastructure, and diverse, scalable transportation options, from daily commutes to intercity travel like Hyperloop and visions of extraterrestrial colonization. Central to this transformation is the autonomous vehicle, poised to redefine road safety, enjoyment, and efficiency through intelligent traffic systems. Beyond mere transportation, this shift influences lifestyle, commerce, education, and infrastructure, encouraging designs that integrate mobility into everyday life and promote accessibility within a 15-minute radius. The '15-minute city' concept, prioritizing travel time over distance, becomes crucial in urban planning, challenging cities like Beijing. There, concentric ring roads not only concentrate resources and intensify the urban core but also deepen socioeconomic divides. This underscores the need for a design philosophy that envisions a future of shared, autonomous mobility, emphasizing a human-centered experience that resonates with evolving urban lifestyles.

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The DNA of Automobile
 Old VS New

Future Casting
The Changes, Opportunities & Converging Ideas
The New Role of Mobility
As the Ecosystem is Built around People
The Future Pattern of Mobility: 15-Minute City
Design Challenge: 
A Highly Centralized City Brings Inequality in Transportation
Creating a universally accessible community with responsive infrastructure paves the way for a new human ecology. This aims to provide a human-centered mobility experience, adapting to emerging lifestyles related to living and moving.
Site Analysis: A Sparsely Populated Wetland 
Possible Experiences and Site Plan
Transportation System Map
Experiences Storyboard

The experience was delivered through a rendered storyboard illustrating the user journey of a predefined persona. The narrative and renderings showcased the vehicle design that offers personalized space for passengers while promoting communal interactions through integration with architecture inside the community hub

This visual story follows a young professional's exploration of Beijing, whose job and home used to keep her away from city fun. The new ride service enables her to dive into city life, zip to our community hub, and make new friends. As the day turns to night, they hang out in a shared space, where their vehicles are charging, and make memories together.

Design Vision
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